The leading Sweden-based pregnancy and baby application Preglife received funding from the leading Nordic investor in digital growth companies eEquity. Financial terms and details of the deal were not disclosed. Financial advisor in the deal was SORTIS’s partner in the Globalscope M&A advisors network, Carlsquare, a corporate finance and M&A consultancy firm. With the investment, Preglife plans to reach new markets and expand its product and services offering.
Launched in 2010, Preglife is a Sweden-based mobile application used by pregnant women to track their pregnancy week by week, providing tips, exercises, medical information, and more. Since 2010 the application was downloaded more than 2.6 million times and has over 500,000 active users. The app already operates in eight markets including Germany, Poland, United Kingdom, and United States. The platform has cooperation with a large network of doctors and midwives to guarantee that the provided information is accurate, relevant and correct. The company is working closely with several large and well-established partners within relevant industries such as insurance, e-commerce, health, security, and media. Preglife has a current turnover of cа. SEK 20 M (€ 1.9 M) and continues growing.
eEquity is a leading private equity fund investing in digital growth companies mainly based in the Nordic region. The fund is formed by several European family offices and international financial institutions who have investments in 24 portfolio companies since 2010 and manage over €188 M across four funds.